From Britain's Daily MailTV viewers complain about ‘overly sexual’ cartoon ad of women with large breasts on prime time
Nice attention getting headline.
In outraged fashion, it goes on:
The 30-second promotion for insurance company confused.com has so far sparked (blanked) complaints from outraged members of the public who say it is too overly sexual.
Cartoon characters with large breasts in skimpy bikinis are shown jumping up and down in slow motion to the Village People’s YMCA song - while another woman’s short dress rides up to expose her pink knickers.
I've blanked out the number complaints for now.
But the ASA, which investigated the firm’s ad, has refused to take any action - despite the backlash from viewers.
The Advertising Standards Authority is a sort of watchdog for advertising checking on offence, accuracy, that sort of thing. (Canada could do with one or, if there is one, a better one)
So here's the ad. Scroll straight down a few inches if you dare. It's above the comments.http://www.dailymail.co.uk/news/article-2136149/TV-viewers-complain-overly-sexual-cartoon-ad-women-large-breasts-prime-time.html
How many complaints?
37. And even some of those were complaints about the "points" promotion.
And the Mail makes big news about the outrage.
A backlash. 37 people. Out of millions of viewers.
I don't know whether I'm more ashamed at 37 people or the newspaper for making an issue out of it.